Developed and directed a commercial series positioning Strylite for professional researchers. Led concept, script, visual tone, casting, and production execution. Rejecting the conventional software-ad aesthetic, the direction adopted a vintage-inspired, cinematic tone with humor and sarcasm. Rather than interface mockups, the product was embedded within contextual, story-driven scenarios — challenging category norms and introducing lightness and personality to an insight-heavy platform.
Concept, filming and editing: Wilma Lindbäck. Actress - Researcher: Connie Keyhu, Actor - Customer: Nicolai Berngruber Jensen. Voice Actress: Connie Keyhu.